Multi-Site Migration to Adobe Experience Cloud
Case study on Select Health’s 2025 migration from Sitecore and WordPress to Adobe Experience Cloud, featuring a full redesign, new IA, micro‑sites, and Spanish translation.
Bridging Design, Engineering, & Business Strategy
I’m Tyson, a digital product leader with 15+ years of experience across UX design, product management, marketing technology, and digital experience platforms. My career began in UX—solving interaction and usability challenges—but over time it expanded into leading the strategy, platforms, and cross-functional teams that bring digital products to life.
Case study on Select Health’s 2025 migration from Sitecore and WordPress to Adobe Experience Cloud, featuring a full redesign, new IA, micro‑sites, and Spanish translation.
I lead a team of designers and researchers to build the first custom member experience for Priority Health.



